What is good customer service?   Is it offering price-slashing sales, or promotions or bargains?  Sometimes, but it is so much more.  For sales and good deals may get people in the door for the first time, it does not necessarily mean that they will be back.  Businesses rely on repeat customers, and in order to have that happen, those customers must return time and again, even when there are no promotions currently being offered.

There is a tiny restaurant in the Chicago neighborhood of Lincoln Park, called Via Carducci.  This restaurant has customers that come in a couple times during the week.  One customer comes in while doing business in Chicago.  He lives in San Francisco now, and when he’s in town, he stops in for a meal, and then takes a platter of pasta which he freezes and takes back to California with him.  He must, for just as he loves the pasta so his wife does as well, and if he shows up without it back home, his wife becomes terribly upset.

That is the result of the great product and the great customer service that the restaurant’s owner and his staff have provided for people for the last fifteen years.  This is a concept that Steve Barbarich  is very well aware of.  Having had the experience himself, of being treated poorly by a customer service representative, he decided to form his own business that specialized not only the products that they manufactured, but in the utmost of standards when it comes to how to treat those who come to him with their concerns and with their accolades.

For the repeat customers are more than just the financial gains that keeps the business running, they show, or are a testament to the integrity of the staff, and to company itself, as providing not only the most quality merchandise but that they serve in the most honorable way, their customers.  Repeat business is more a kin to just trustworthiness, and in this day and age, bad businesses will crash fast.  People are watching where they spend their money, and to be in business and to stay in business, quality customer service is vital and necessary.

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